Market entry and growth strategy of heavy equipment wet leasing services in Indonesia
A Japanese and an Indonesian conglomerate looking to find synergy in tapping into a new business venture in wet leasing services in Indonesia.
Client was seeking to find a potential business partner in Indonesia to leverage their current industry competence in Heavy Equipment Wet Leasing Services through recently acquiring a firm they have in Singapore. The client wanted to find synergy with an identified partner in Indonesia that had a strong presence as an Indonesian conglomerate managing a multi-diversified business.
Solidiance performed an in-depth business integration proposal to both Japanese and Indonesian conglomerate, as well as to recommend a selection entry strategy that could be feasibly implemented in the market.
Solidiance placed a team of 1 Manager, 1 Senior Consultant and 2 Analysts for the project. The team assisted the company in identifying and conducting in-depth analysis on the market and competition landscape of wet leasing services in Indonesia by defining the business model and future business trend/transformation that would likely happen in the market.
Client agreed to enter into the specified business venture through potentially acquiring a current competitor.