Ride control market growth studyIndonesia, Malaysia, Philippines, South Korea, Thailand, Vietnam


A Fortune 500 company that designs, engineers and manufactures automotive parts.


After historically focusing on developed market growth where they are the global market leader, the client realized it was falling behind in ASEAN, which it viewed as a key growth market moving forward. The client needed a detailed understanding of the ride control market landscape, channel structure, competitor activities, and customer identification, as well as a strategic approach to capturing ASEAN market share.


Solidiance proposed a detailed market assessment driven by extensive marketplace interviews to gain real-time, ground-level view of what was happening, key implications, and the strategic direction required to build market share. Solidiance updated the client on a weekly basis, culminating in a full-day strategy workshop to review key market findings and plan the client’s future market approach.


The Solidiance team in each country conducted a detailed fieldwork to understand and analyze market trends and direction, identify product and channel opportunities for the client, and prioritize potential customers the client could leverage for quick market growth.

Engagement ROI

Over the course of the engagement, the client transitioned from a basic market understanding to grasping the key market implications needed to build a regional strategy and has begun to implement Solidiance’s recommendations.

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YCP Solidiance’s vast network and enormous experience in India, benefited us in identifying some of the competent Institutes, which were not on our radar before. Being a huge country, it is not easy to locate such Institutes that may not be popular or generally well known but that may have specific competencies useful for our applications. YCP Solidiance truly served as a partner to link us with new academia in India, which has great potential for collaboration. I personally appreciate the dedication and professionalism of Solidiance’s entire team, & particularly would like to thank Heiko for his excellent project management & valuable inputs. Thank you for the cooperation and we hope to continue the partnership we have built up so far.

Essilor Asia
Asia Partnerships Manager, ITC Asia

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